South End Zone Renovation: Opening Fall 2022
The CR Future project, a comprehensive renovation of the south end zone of Camp Randall Stadium, will introduce new premium seating and hospitality clubs to one of the best venues in collegiate athletics. The new seating and hospitality spaces will open for the Fall 2022 football season.
The renovation will transform the game–day experience for our fans through enhanced premium seating options, access to indoor and outdoor hospitality clubs, climate–controlled amenities, expanded premium food and beverage offerings, dedicated restrooms and best–in–class service and operations.
Initial support for the project has been overwhelmingly positive. We currently have less than 250 seats remaining with a limited number of memberships available.
All seating is now available to the general public for purchase. Please fill out the Insider form and one of our sales representatives will reach out to you to discuss purchase options.
Become a project insider!
Become a project insider!
As a CR Future Project Insider, you will be the first to receive project updates and priority access to learn about new premium seating opportunities coming to Camp Randall Stadium THIS FALL.
"There are plenty of rowdy stadiums in college football… but perhaps no stadium rocks more than Wisconsin's Camp Randall."
— New York Times
History of Camp Randall
Work began on the current Camp Randall Stadium in 1915. The 40 rows of bleachers, seating close to 10,000 fans, were ready in time for the 1917 opener against Beloit.
4,000 concrete seats were added in 1921. By 1924, the capacity had reached 33,000 and there were now seats on all four sides of the field.
Two projects in the 1950s added an additional 20,000 seats and lowered the field, bringing the total capacity to 63,710.
The second deck along the west side was constructed with the addition of a press box (freeing up more seats in the bleachers). The project was completed in time for the 1965 season and brought the capacity up to 77,745.
The artificial turf at Camp Randall Stadium was first installed in 1968 when Wisconsin became the second school in the nation to install Tartan Turf.
Astroturf is installed in 1990. Two years later, in 1992 a computerized scoreboard is added to the south end zone affixed to the UW Field House.
Camp Randall remained virtually untouched for over 35 years until the most recent renovation began in 2001. The $109.5 million project was completed in 2005 raising the capacity to where it currently rests at 80,321.
Further renovations prior to the 2013 season saw both scoreboards above the North End Zone and attached to Kellner Hall replaced with larger, high-definition displays.
"It’s not just a football game, it’s a happening… and it’s not just a stadium, it’s the neighborhoods, it’s the parking lots, it’s the whole community."
— Barry Alvarez
General Project Questions
Originally built in 1917, Camp Randall is the fifth oldest football stadium in college football. Renovating the south end zone of the stadium continues to keep Wisconsin competitive through maintaining and upgrading its facilities to help attract and retain high quality coaching staff, student–athletes, and its ticket buying fan–base.
Additionally, Camp Randall Stadium currently doesn’t have the ability to provide premium seating in the main bowl. A 2016 market study and current premium seating waiting list demonstrates the demand for additional premium seating at Wisconsin Football games and provided the foundation for this renovation project. Our fans increasingly expect high level services and amenities when visiting our athletic facilities and the additions and improvements to the south end zone will greatly impact the fan experience and help provide memorable game days for a long time to come.
The renovation will create revenue streams that will help provide support and service to student–athletes in all 23 Badger sports.
The project will be funded with a combination of state bonded dollars, privately fundraised dollars and dollars associated with new premium seating.
Pre–construction work has already begun, with the majority of work beginning at the conclusion of the 2021 football season. The new seating and hospitality spaces will open for the Fall 2022 football season.
Will the architectural integrity and history of Camp Randall Stadium and the UW Field House be preserved?
Careful consideration was made to create a new design that harmonizes with the existing structure while creating a new identity for the south end zone. The CR Future project modernizes the fan experience, continues to push the University forward, and adds to the legacy of Camp Randall Stadium and the UW Field House. The ultimate goal architecturally is to maintain the character and complement Camp Randall Stadium's image while modernizing its facilities.
A variety of new premium seating options will be available. These options include loge boxes and club seats, access to indoor hospitality and outdoor terrace clubs, climate–controlled amenities, expanded premium food and beverage offerings and best in–class service and operations.
To ensure you stay informed about the project, including premium seating, please register to become a Project Insider by clicking here.
If you would like to secure priority access to the various new premium seating options coming to Camp Randall, sign up to become a CR Future Project Insider.
Donors and season ticket holders will be contacted in accordance with their
annual giving level and offered priority access to the various premium seating opportunities.
We encourage you to sign up and Become an Insider to receive additional project updates.
Yes, members of the Wisconsin Athletics family including alumni, donors, season ticket holders and fans will have the opportunity to meet with a member of our staff at our Preview Center located within Camp Randall Stadium. The Preview Center opens later this summer and will allow fans to learn more about the CR Future Project, ask questions and consider various gameday enhancements and seating opportunities.