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Project Overview

CR Future: South End Zone Renovation

We all recognize and appreciate the storied history of Camp Randall Stadium. The CR Future project, a comprehensive renovation of the south end zone of Camp Randall Stadium, is a step Forever Forward in modernizing one of the best venues in collegiate athletics. Our goal is to transform the game–day environment for our fans and to provide an unrivaled student–athlete experience.

The renovation will allow for a more interactive and engaging fan experience through enhanced seating options which include loge boxes and club seats, access to indoor and outdoor hospitality clubs, climate–controlled amenities, expanded premium food and beverage offerings and best–in–class service and operations. Additionally, this project will create sustainable revenue streams that will help us recruit, train, and provide support to current and future generations of Wisconsin student–athletes.

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Bucky Badger - Mascot of Wisconsin Athletics - Making a 'W' With His Paws

"There are plenty of rowdy stadiums in college football… but perhaps no stadium rocks more than Wisconsin's Camp Randall."
— New York Times

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History of Camp Randall

Athletic Director (Coach) Barry Alvarez Looking Into The Distance Wearing Sun Glasses and a Cardinal Colored Blazer

"It’s not just a football game, it’s a happening… and it’s not just a stadium, it’s the neighborhoods, it’s the parking lots, it’s the whole community."
Barry Alvarez


Wisconsin Athletics donors will receive priority to purchase new premium seating options and are not required to sign up on the Insiders list. Members will be contacted by Wisconsin Athletics according to their level of annual giving.
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Recent Student-Athletes sit wearing their cap and gowns on a Bucky Badger statue in Almuni Park next to Memorial Union
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General Project Questions

Originally built in 1917, Camp Randall is the fifth oldest football stadium in college football. Renovating the south end zone of the stadium continues to keep Wisconsin competitive through maintaining and upgrading its facilities to help attract and retain high quality coaching staff, student–athletes, and its ticket buying fan–base.

Additionally, Camp Randall Stadium currently doesn’t have the ability to provide premium seating in the main bowl. A 2016 market study and current premium seating waiting list demonstrates the demand for additional premium seating at Wisconsin Football games and provided the foundation for this renovation project. Our fans increasingly expect high level services and amenities when visiting our athletic facilities and the additions and improvements to the south end zone will greatly impact the fan experience and help provide memorable game days for a long time to come.

The renovation will create revenue streams that will help provide support and service to student–athletes in all 23 Badger sports.

Until the project’s construction can be put up for competitive bid the actual cost is unable to be determined. The project will be funded with a combination of state bonded dollars, privately fundraised dollars, and dollars associated with new premium seating options.

A comprehensive timeline for the CR Future project is still being finalized. JP Cullen, Berners–Schober Associates, Inc., and HOK have been selected as the design build team to handle the design and construction of the renovation of the south end zone of Camp Randall Stadium. This team has begun work and once a comprehensive timeline is available, we will communicate accordingly.

Careful consideration was made to create a new design that harmonizes with the existing structure while creating a new identity for the south end zone. The CR Future project modernizes the fan experience, continues to push the University forward, and adds to the legacy of Camp Randall Stadium and the UW Field House. The ultimate goal architecturally is to maintain the character and complement Camp Randall Stadium's image while modernizing its facilities.

To receive updates on the CR Future project including renderings, news, and premium seating options, please register to become an Insider. Also, follow @UWBadgers on Instagram, Facebook and Twitter and search the hash–tag #CRFuture for a list of all updates.

While this announcement is a major step in the realization of the CR Future project, a comprehensive renovation of the south end zone of Camp Randall Stadium, there are still several details yet to be finalized. We hope to share more detailed plans in the coming weeks and months, so please continue to visit CampRandallStadium.com and sign up to be a project Insider.

We appreciate your interest in supporting the project! Give Now to the South End Zone Renovation Fund at SupportTheBadgers.org to make your mark.

Please feel free to reach out to [email protected] with any questions or comments. We will do our best to respond to you as quickly as possible.

Seating Questions

Yes, there will be a number of changes to seating in the south end zone. Specific seat quantities, locations and pricing of tickets in the south end zone are yet to be determined. After designs are drafted, approved, and finalized–with thoughtful consideration given to current season ticket holders, donors and alumni–the plan will be shared.

The overall capacity will slightly decrease. The new exact capacity is still to be determined as plans continue.

A variety of new premium seating options will be available. These options include loge boxes and club seats, access to indoor hospitality and outdoor terrace clubs, climate–controlled amenities, expanded premium food and beverage offerings and best in–class service and operations.

To ensure you stay informed about the project, including premium seating, please register to become a Project Insider by clicking here.

A Loge Box provides a semi-private upscale, spacious experience on gameday. The Loge Box includes comfortable padded seats, all–inclusive food and beverage, cash bar, access to a climate controlled hospitality club, and private rest rooms.

Pricing for new premium seating areas is still being finalized.

Once the seating plan has been finalized and pricing and amenities have been determined, Athletic Donors, Season Ticket Holders, and Project Insiders will be notified regarding the timeline, seating options and details of the seat selection process. Additional information, including FAQs about the seat selection process will also be added to this website.

Yes, members of the Wisconsin Athletics family including Alumni, Donors, Season Ticket Holders and fans will have the opportunity to meet face–to–face with a member of the Wisconsin Athletics team at the Preview Center to review new seating options. Details on the location and timing of the opening of the Preview Center will be communicated in the coming months.

Yes, a small number of Season Ticket Holders will be displaced as a result of the renovation. Affected Season Ticket Holders have received a letter regarding the changes and will be able to walk through all of their options by a member of the Wisconsin Athletics team throughout this process.