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Project Overview

South End Zone Renovation: Opening Fall 2022

The CR Future project, a comprehensive renovation of the south end zone of Camp Randall Stadium, will introduce new premium seating and hospitality clubs to one of the best venues in collegiate athletics. The new seating and hospitality spaces will open for the Fall 2022 football season.

The renovation will transform the game–day experience for our fans through enhanced premium seating options, access to indoor and outdoor hospitality clubs, climate–controlled amenities, expanded premium food and beverage offerings, dedicated restrooms and best–in–class service and operations.

Initial support for the project has been overwhelmingly positive. We currently have less than 250 seats remaining with a limited number of memberships available.

All seating is now available to the general public for purchase. Please fill out the Insider form and one of our sales representatives will reach out to you to discuss purchase options.

Become a project insider!

Become a project insider!

As a CR Future Project Insider, you will be the first to receive project updates and priority access to learn about new premium seating opportunities coming to Camp Randall Stadium THIS FALL.

Are you a current Football Season Ticket Holder?
Are you a current Wisconsin Athletics Donor?
Interested in: (Check all that apply)
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A rendering view from the sky of what the front will look like after construction is finished.
Project Timeline From October 2019 (announcement) through September 2022 (Football Season Begins)
Bucky Badger - Mascot of Wisconsin Athletics - Making a 'W' With His Paws

"There are plenty of rowdy stadiums in college football… but perhaps no stadium rocks more than Wisconsin's Camp Randall."
— New York Times

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History of Camp Randall

Athletic Director (Coach) Barry Alvarez Looking Into The Distance Wearing Sun Glasses and a Cardinal Colored Blazer

"It’s not just a football game, it’s a happening… and it’s not just a stadium, it’s the neighborhoods, it’s the parking lots, it’s the whole community."
Barry Alvarez

Want To Learn More?

Become a project insider to receive project updates and priority access to learn about new premium seating opportunities coming to Camp Randall Stadium in 2022.
Become an Insider

A rendering of the inside of the newly reconstructed areas. This view is of the beverage area.
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General Project Questions

Originally built in 1917, Camp Randall is the fifth oldest football stadium in college football. Renovating the south end zone of the stadium continues to keep Wisconsin competitive through maintaining and upgrading its facilities to help attract and retain high quality coaching staff, student–athletes, and its ticket buying fan–base.

Additionally, Camp Randall Stadium currently doesn’t have the ability to provide premium seating in the main bowl. A 2016 market study and current premium seating waiting list demonstrates the demand for additional premium seating at Wisconsin Football games and provided the foundation for this renovation project. Our fans increasingly expect high level services and amenities when visiting our athletic facilities and the additions and improvements to the south end zone will greatly impact the fan experience and help provide memorable game days for a long time to come.

The renovation will create revenue streams that will help provide support and service to student–athletes in all 23 Badger sports.

The project will be funded with a combination of state bonded dollars, privately fundraised dollars and dollars associated with new premium seating.

Pre–construction work has already begun, with the majority of work beginning at the conclusion of the 2021 football season. The new seating and hospitality spaces will open for the Fall 2022 football season.

Careful consideration was made to create a new design that harmonizes with the existing structure while creating a new identity for the south end zone. The CR Future project modernizes the fan experience, continues to push the University forward, and adds to the legacy of Camp Randall Stadium and the UW Field House. The ultimate goal architecturally is to maintain the character and complement Camp Randall Stadium's image while modernizing its facilities.

To receive updates on the CR Future Project, including news and priority access to new premium seating options, sign up to Become an Insider.

Also, follow @UWBadgers on Instagram, Facebook and Twitter.

Please send an e–mail to [email protected] with any questions regarding the project.

Seating Questions

A variety of new premium seating options will be available. These options include loge boxes and club seats, access to indoor hospitality and outdoor terrace clubs, climate–controlled amenities, expanded premium food and beverage offerings and best in–class service and operations.

To ensure you stay informed about the project, including premium seating, please register to become a Project Insider by clicking here.

If you would like to secure priority access to the various new premium seating options coming to Camp Randall, sign up to become a CR Future Project Insider.

Donors and season ticket holders will be contacted in accordance with their annual giving level and offered priority access to the various premium seating opportunities.

We encourage you to sign up and Become an Insider to receive additional project updates.

Yes, members of the Wisconsin Athletics family including alumni, donors, season ticket holders and fans will have the opportunity to meet with a member of our staff at our Preview Center located within Camp Randall Stadium. The Preview Center opens later this summer and will allow fans to learn more about the CR Future Project, ask questions and consider various gameday enhancements and seating opportunities.